Simon Hart MP is pictured at the Pembrokeshire launch of the Campaign to End Loneliness at Letterston Memorial Hall.
The campaign was set up by a group of local and national charities who are working to tackle loneliness and isolation in older age.
Speaking after the event Mr Hart said: "The Campaign has revealed that 9 in 10 people in Pembrokeshire & Carmarthenshire believe loneliness in older age is more likely than ever and almost two-thirds of us saying that admitting to loneliness is difficult.
"It is more important than ever that action is taken to help overcome it."
Laura Alcock-Ferguson, Executive Director of the Campaign to End Loneliness, said: "The health impacts of loneliness are devastating; it is worse for you than obesity and as bad for you as smoking 15 cigarettes a day. Most worrying, however, is the popular view that loneliness in older age is more likely than ever – that loneliness is inevitable."
*If you would like to learn more about helping to end loneliness in Pembrokeshire then check out campaigntoendloneliness.org.
Simon Hart MP
House of Commons
15, St John St
or 0207 219 3000